Instagram Content Calendar Google Sheets Template

Master your Instagram content strategy with this all-in-one Instagram Content Calendar + Strategy Tracker, built in Google Sheets. Whether you're a content creator, social media manager, or small business owner—this template helps you stay consistent, creative, and stress-free.

✅ What’s Included:

🗓️ Monthly Content Calendar (Visual Layout)

• Clean and aesthetic calendar view (January–December)
• Editable daily slots to map out your posts in advance
• Sections for Prepared by and Last Updated for team collaboration

📋 Content Planning Tracker (Data Table View)

• Track post dates, times, status (Published, Draft, Scheduled)
• Plan captions, hashtags, and content types (Story, Carousel, Video, Photo)
• Organize posts by target audience and campaign/theme
• Color-coded dropdowns for visual clarity and quick navigation

Take full control of your content workflow with this powerful Instagram Content Strategy Table, designed to help you organize, schedule, and analyze every post across your monthly calendar. Perfect for marketers, creators, and teams who want a clear, bird’s-eye view of their Instagram strategy.

🧩 Key Features:

• 🗓️ Date & Time Scheduling
  Easily plan post dates and optimal times for maximum reach.
• 📌 Post Status Tracking
  Track each post's progress—Published, Draft, or Scheduled—with color-coded drop-downs.
• 🖼️ Content Type Overview
  Categorize your posts (Photo, Story, Carousel, Video) to balance content variety.
• ✍️ Captions & Hashtags Section
  Prewrite compelling captions and include targeted hashtags to boost discoverability and engagement.
• 🎯 Audience Targeting
  Identify who each post is for—followers, creatives, tech enthusiasts, etc.—to tailor your message effectively.
• 🧠 Campaign & Theme Planning
  Organize your posts into strategic series like “Explorer Series,” “Founder Story,” or “Throwback Series” to build narrative and brand cohesion.